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云开会:如何将3万人的科技论坛搬到线上?

云开会:如何将3万人的科技论坛搬到线上?

Jeremy Khan 2020年06月14日
这家会务公司在尽量营造接近现场参会所能体验到的社交和互动机会。

Cogntionx公司总部位于伦敦,主营为市场研究和论坛业务。自2017年以来,每年6月公司都会举办行业聚会,关注人工智能和其它新兴技术对社会和商业活动带来的影响,是全球规模最大的行业会议之一。

去年,伦敦国王十字区举办为期三天的 CogX“人工智能和新兴技术大会”有超过2万人参加 。会上设有12个会议厅举办相应的讲座和专题讨论会,687位发言人发表演讲并参与讨论,广大与会者得以聆听业界前沿信息。

现在的问题是,如何在疫情期间举办规模如此大的聚会?连续创业者、CognitionX公司的创始人兼首席执行官查理·缪尔黑德说:“我们进行了深入研究。今年,为了能在保证人们健康与安全的前提下召开,我们拟定了完备的预案,规定了举办现场活动需要满足的各种条件,处处注意保持社交距离。然而最终的结论是:做不到。”

缪尔黑德表示,现在情况已经很明确。此前,虽然英国政府已宣布开始放松管控,逐步解封,但仍然要求非必需企业要到6月中旬才能恢复营业,而酒吧、餐馆等服务类行业最早也要到7月才可以重新营业。

缪尔黑德和 CogX 团队也曾讨论是否将活动推迟。但是他们担心推迟日程会跟当地其他科技业活动“撞车”,比如伦敦科技周(London Tech Week)就已经将时间表从夏季改到了秋季。

最终,CogX决定将活动搬到线上,举办 “云展览” 。《财富》杂志等很多经营会展业务的公司都曾尝试举办此类虚拟会议。同是线上活动,CogX无论在与会人数上,还是为大众提供模拟现场参展情境的极致数字化体验方面的高要求,都体现了独特的雄心。

事实上,CogX 计划扩展两方面数据:一是增加与会人数,线上同时最多可容纳50000名参会者;同时增加会议期间的活动内容。6月8日上午,今年的会议在伦敦开幕,设置了18个不同的虚拟“舞台”,同步在线开展的各项活动总时长达324小时,活动主题涉及范围广泛,从未来的工作到前沿技术,从道德伦理到网络安全。

“如果要做,就要做大。”缪尔黑德说。他指出,CogX 在过去几年里尝试过几次直播,奠定了全球的观众基础。

为了实现目标,CogX 要创建定制的虚拟峰会平台,将已有6个不同的直播和数字会议软件整合到同一个用户界面中。缪尔黑德说:“可以这么讲,想满足我们的要求并没有现成方案。”

他说,最终的结果是,尽量营造接近现场参会所能体验到的社交和互动机会。

今年的CogX 还包括虚拟博览会,与会者可以在博览会上见到科技公司的代表们,也能够通过会议平台预约与代表一对一谈话。在三天会议期间,CogX软件平台上还有赞助商和合作伙伴发起的约100场会外活动。

Cogx 开发了基于人工智能的匹配系统,可以向与会者推荐可能有必要建立联系的人。论坛还提供收费礼宾服务,可以帮助与会者预约会面。

展会实行分层定价机制,人们可以在网上申请免费门票,也能够购买价格更高的全球领导力峰会参会资格,另外参与“盛会中的盛会”。缪尔黑德说,该峰会的目标人群是高级管理层、创业企业家、政府官员、非营利组织领导者和知名学者。4500位购买参会资格的用户发言和讨论将遵守查塔姆宫规则(即与会者可以自由使用在会议中获得的信息,但不得透露发言者及与之相关机构的身份,也不得透露任何其他与会者及其相关组织的身份——译者注),以促进尽可能坦诚和开放的对话与讨论。

Cogx把“未来10年如何返回正规?”作为今年论坛的主题。缪尔黑德解释说,该主题足够宽泛,涵盖了从冠状病毒大流行到气候变化等一系列全球挑战。虽然刚开始CogX 主要关注人工智能领域,但一直在拓宽议程范围,包括讨论技术对整个社会的影响。

开幕式上美国前国务卿约翰·克里将发表主题演讲。其他演讲者包括英国前首相托尼·布莱尔和美国驻联合国前大使萨曼莎·鲍尔。还有一些著名的风险投资家,比如 Skype 的联合创始人尼克拉斯·泽恩斯特罗姆,以及 Facebook 负责欧洲、中东和非洲地区的副总裁尼古拉·门德尔松。(财富中文网)

译者:Feb

Cogntionx公司总部位于伦敦,主营为市场研究和论坛业务。自2017年以来,每年6月公司都会举办行业聚会,关注人工智能和其它新兴技术对社会和商业活动带来的影响,是全球规模最大的行业会议之一。

去年,伦敦国王十字区举办为期三天的 CogX“人工智能和新兴技术大会”有超过2万人参加 。会上设有12个会议厅举办相应的讲座和专题讨论会,687位发言人发表演讲并参与讨论,广大与会者得以聆听业界前沿信息。

现在的问题是,如何在疫情期间举办规模如此大的聚会?连续创业者、CognitionX公司的创始人兼首席执行官查理·缪尔黑德说:“我们进行了深入研究。今年,为了能在保证人们健康与安全的前提下召开,我们拟定了完备的预案,规定了举办现场活动需要满足的各种条件,处处注意保持社交距离。然而最终的结论是:做不到。”

缪尔黑德表示,现在情况已经很明确。此前,虽然英国政府已宣布开始放松管控,逐步解封,但仍然要求非必需企业要到6月中旬才能恢复营业,而酒吧、餐馆等服务类行业最早也要到7月才可以重新营业。

缪尔黑德和 CogX 团队也曾讨论是否将活动推迟。但是他们担心推迟日程会跟当地其他科技业活动“撞车”,比如伦敦科技周(London Tech Week)就已经将时间表从夏季改到了秋季。

最终,CogX决定将活动搬到线上,举办 “云展览” 。《财富》杂志等很多经营会展业务的公司都曾尝试举办此类虚拟会议。同是线上活动,CogX无论在与会人数上,还是为大众提供模拟现场参展情境的极致数字化体验方面的高要求,都体现了独特的雄心。

事实上,CogX 计划扩展两方面数据:一是增加与会人数,线上同时最多可容纳50000名参会者;同时增加会议期间的活动内容。6月8日上午,今年的会议在伦敦开幕,设置了18个不同的虚拟“舞台”,同步在线开展的各项活动总时长达324小时,活动主题涉及范围广泛,从未来的工作到前沿技术,从道德伦理到网络安全。

“如果要做,就要做大。”缪尔黑德说。他指出,CogX 在过去几年里尝试过几次直播,奠定了全球的观众基础。

为了实现目标,CogX 要创建定制的虚拟峰会平台,将已有6个不同的直播和数字会议软件整合到同一个用户界面中。缪尔黑德说:“可以这么讲,想满足我们的要求并没有现成方案。”

他说,最终的结果是,尽量营造接近现场参会所能体验到的社交和互动机会。

今年的CogX 还包括虚拟博览会,与会者可以在博览会上见到科技公司的代表们,也能够通过会议平台预约与代表一对一谈话。在三天会议期间,CogX软件平台上还有赞助商和合作伙伴发起的约100场会外活动。

Cogx 开发了基于人工智能的匹配系统,可以向与会者推荐可能有必要建立联系的人。论坛还提供收费礼宾服务,可以帮助与会者预约会面。

展会实行分层定价机制,人们可以在网上申请免费门票,也能够购买价格更高的全球领导力峰会参会资格,另外参与“盛会中的盛会”。缪尔黑德说,该峰会的目标人群是高级管理层、创业企业家、政府官员、非营利组织领导者和知名学者。4500位购买参会资格的用户发言和讨论将遵守查塔姆宫规则(即与会者可以自由使用在会议中获得的信息,但不得透露发言者及与之相关机构的身份,也不得透露任何其他与会者及其相关组织的身份——译者注),以促进尽可能坦诚和开放的对话与讨论。

Cogx把“未来10年如何返回正规?”作为今年论坛的主题。缪尔黑德解释说,该主题足够宽泛,涵盖了从冠状病毒大流行到气候变化等一系列全球挑战。虽然刚开始CogX 主要关注人工智能领域,但一直在拓宽议程范围,包括讨论技术对整个社会的影响。

开幕式上美国前国务卿约翰·克里将发表主题演讲。其他演讲者包括英国前首相托尼·布莱尔和美国驻联合国前大使萨曼莎·鲍尔。还有一些著名的风险投资家,比如 Skype 的联合创始人尼克拉斯·泽恩斯特罗姆,以及 Facebook 负责欧洲、中东和非洲地区的副总裁尼古拉·门德尔松。(财富中文网)

译者:Feb

Each June since 2017, CognitionX, a London-based market research and conference business, has hosted one of the world’s largest annual gatherings devoted to the impact of artificial intelligence and other new technologies on society and business.

Last year, more than 20,000 people attended the three-day CogX “festival of A.I. and emerging technology” in London’s King Cross district, where they listened to 687 speakers participating in talks and panel discussions held on 12 different stages.

But how do you hold such a massive gathering in the midst of a pandemic? “We looked into it,” Charlie Muirhead, the serial technology entrepreneur who is CognitionX's founder and chief executive officer, says. “We prepared a full health and safety plan of what would have been required to hold it this year as a physical event, with social distancing. But the conclusion was: We couldn’t do it.”

This became especially apparent, Muirhead says, after the U.K. government announced that while it was beginning to ease the country's lockdown, non-essential businesses would not be allowed to resume operation until mid-June, while hospitality businesses—such as bars and restaurants—would not be allowed to reopen until July at the earliest.

Muirhead and his CogX team debated whether to postpone the event until later in the year. But they worried about scheduling clashes with other local tech-related events, such as London Tech Week, that have also been shifted from the summer to the autumn.

In the end, CogX decided to move online as a virtual event. Plenty of other companies with events businesses, including Fortune, have tried to hold virtual events. But CogX's ambitions, in terms of the number of participants and how closely it wanted the digital experience to mimic its past live events, were unique.

In fact, CogX planned to expand both the number of attendees—catering to an online audience of up to 50,000 people—and the amount of content in the festival. This year’s CogX, which kicks off in London on June 8 morning, will feature 18 different virtual “stages” and 324 hours of simultaneous programming on topics ranging from the future of work to technology and ethics to cybersecurity.

“If we were going to do it, we wanted to do it big,” Muirhead says, noting that CogX has already livestreamed the festival for the past few years, enabling it to build a global audience.

Fulfilling this ambition has required CogX to create a bespoke virtual summit platform by integrating six different pre-existing livestreaming and digital conference software programs into a single front-end user interface. "Suffice it to say, there was no off-the-shelf solution that could do all of this," Muirhead says.

The end result is, he says, is an attempt to recreate—as much as possible—the kinds of networking opportunities and interactions that physical, live events offer.

This year's CogX includes a virtual expo where participants meet with representatives from technology companies, along with virtual one-on-one meetings that participants will be able to schedule through the conference platform. There will also be about 100 different side events, hosted by CogX’s sponsors and partners, that will take place on the CogX software platform over the course of the three days.

CogX has developed an A.I.-powered matchmaking system that recommends to attendees others whom they might benefit from connecting with during the festival. The conference is also offering a concierge service that will help book meetings for attendees, for an additional fee.

CogX created a tiered pricing scheme, ranging from some free tickets that people can apply for online, to a premium Global Leadership Summit pass, which attendees have to apply for and which provides access to a separate “festival within the festival." This Summit is aimed at C-suite executives, startup entrepreneurs, government officials, non-profit leaders, and prominent academics, Muirhead says. The talks and discussions for these 4,500 passholders will be held according to the Chatham House Rule, meaning no one can be quoted by name, in order to facilitate as candid and open a dialogue as possible, he says.

CogX chose “How do we get the next 10 years right?” as the theme of this year’s festival. That theme was broad enough to encompass a range of global challenges, from the coronavirus pandemic to climate change, Muirhead explains. And while CogX began focused largely on artificial intelligence, the conference has been broadening its agenda to take in the impact of technology on society overall.

Former U.S. Secretary of State John Kerry will be headlining the festival with a keynote address on Monday. Other speakers are set to include former U.K. Prime Minister Tony Blair and former U.S. Ambassador to the UN Samantha Power. There will also be prominent venture capitalists, such as Skype co-founder Niklas Zennstrom, and Nicola Mendelsohn, who is Facebook’s vice president for Europe, the Middle East and Africa.

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